Tuesday, July 7, 2015

What a shattered self-concept we have?



Today the front page of ET, the leading Indian financial newspaper screamed, Maggi safe in the UK but not in India, as though it was taunting Indian FDA.

Something, which the westerners, the Canadians and the British can eat, of course it is too good for the Indians to eat. And how dare they fault it? And mind you, this is not what the west is saying, this statement fraught with surprise, and as much animation as intrigue is emanating from the Indian media. Instead of lauding the Indian FDA for scrupulously testing a product as per Indian regulations, they now choose to be disdainful about it, in view of the acceptance of the product in some western markets. Is this not exactly what Nestle India wants at this point of time?

When the US FDA bans and Indian pharmaceutical company even though the British FDA and other FDAs continue to buy from it, we don’t ridicule the US FDA, on the contrary we laud their exacting standards, feel enchanted by their rigor and feel obliged to commend their grandstanding.

Another example :

A couple of days ago, I was at the pre-admission acceptance talk of a British University organized by the Chopras – an agency of great repute in academic facilitation. The speaker, a young man from the international placement cell of the university was addressing a small crowd of Indian students seeking or aspiring to obtain admission in this UK University. Just for comfort and first hand inputs they had invited an Indian origin alumnus also for the interaction. While the British spoke with flawlessly structured chain of thoughts, confirming the hours that he must have toiled before he spoke, the Indian was tentative and even somewhat disdainful about his own roots and origins.

I asked a very simple question on what the type and standard of the accommodation would be. This Indian said “by Indian standards, it is 5 star accommodation.” To be candid, regardless of the general condition in India, the Indian 5 star hotels are far superior to the European hotels as they are built as pockets of excellence. But assuming, this Indian alumnus spoke metaphorically, he was still pejorative about India and his uncalled for comment reflected a weak self-concept.

I agree it is not easy to change this. Such feelings are not only deeply ingrained into us, they get reinforced umpteen times a day by all that goes around us. But that is where personal strength of character comes into play.